TASTE BRINGS US TOGETHER: THE SENSORY ACADEMY DEDICATED TO THE VISUALLY IMPAIRED 

VINHOOD Editors

persona che beve calice di vino rosso

Vinhood’s Sensory Academy recently came to a close after a successful and exciting session, providing a unique introduction to the world of wine, designed for the visually impaired.

The academy, conceived for UICI Monza Brianza (Italian Union of the Blind), was a truly unique event. The participants, guided by our oenological experts and sommeliers, were taught to appreciate wine through an experiential journey that used the senses of taste, touch, hearing, and smell.

Each participant received a wine box at home, containing 6 bottles of select labels, as well as a kit made up of spices and cookies, aimed at training the palate. The wine box contained a combination of white, red, sparkling, and dessert wines.

Thanks to Vinhood’s Sensory Academy, participants learned to taste wine through an innovative and empathic approach based on fun and engagement and to appreciate what a bottle conceals in order to understand where certain fragrances come from, how terrain and climate affect the taste of a wine, different styles of production, how to pair wines not only with dishes but with occasions, how to recognize when a bottle has defects, and how to best preserve a bottle of wine.

“I’m a very curious person,” Antonio, one of the participants, told us. “I’ve read many books on the topic and I have to say that this course included many of the elements that I learned from them. The people at Vinhood are very well-prepared. An initiative like this really helps us to train and develop our other senses.”

Speaking of people, Maurizio felt engaged thanks to one of our experts: “Giuditta was a very good teacher, she interacted with everyone. Overall the course was very well-organized.”

Vinhood is the leading site for “tailored” taste, thanks to a technological and methodological approach that focuses on the individual, introducing him or her to products through a simple and understandable language and through fun and compelling experiences. “Friendly relationships were created,” explains Marcella. “The mood was very fun and casual. It was truly a wonderful experience.”

It was the first online tasting for Deborah, the only non-visually impaired person in this session: “A wonderful, simple, interesting, and enriching course. I learned to use other senses more and to choose wine in a more knowledgeable way.”

Marina rediscovered memories of her childhood, when her grandfather used to make wine at home. “You always have to pair it with the right food,” she says, “and in this course I learned many interesting things. I was fascinated by the moment of tasting…smelling the wine, rolling it around in the glass, allowing it to rest, and appreciating how its scent changes…”. 

All of the partners involved in the project, including the wineries in the Vinhood ecosystem that participated in this very unique course organized by the Sensory Academy and shared its values (Dei Principi di Spadafora, La Scolca, Marchesi di Barolo, Piccini 1882, Tasca d’Almerita), participated pro bono.

Stay tuned for further updates!

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