{"id":9704,"date":"2021-06-25T14:30:07","date_gmt":"2021-06-25T12:30:07","guid":{"rendered":"https:\/\/www.vinhood.com\/uncategorized\/amaro-montenegro-lelisir-lungavita-di-stanislao-cobianchi\/"},"modified":"2023-04-28T14:17:45","modified_gmt":"2023-04-28T12:17:45","slug":"amaro-montenegro-lelisir-lungavita-di-stanislao-cobianchi","status":"publish","type":"post","link":"https:\/\/www.vinhood.com\/en\/magazine-en\/amaro-montenegro-lelisir-lungavita-di-stanislao-cobianchi\/","title":{"rendered":"Amaro Montenegro: Stanislao Colabianchi&#8217;s elixir of long life"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:center top;--awb-background-repeat:repeat-y;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-bottom:10px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2019\/07\/element_articolo_2mid-1000.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"magazine-article\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">In 1862, as a newly united Italy celebrated its first birthday, <\/span><b>Stanislao Cobianchi <\/b><span style=\"font-weight: 400;\">was born in Bologna.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second-born son of one of Bologna\u2019s noble families (his brother, Cleopatro, was the inventor of the famous public bath houses), according to the patrilineal system which was still very much in use at the time (<\/span><i><span style=\"font-weight: 400;\">Erbhof<\/span><\/i><span style=\"font-weight: 400;\">, \u201c<\/span><i><span style=\"font-weight: 400;\">Maso Chiuso<\/span><\/i><span style=\"font-weight: 400;\">\u201d, as the German\u2019s call it), Stanislao didn\u2019t have many options: <\/span><b>either a career in the church or one in the military<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His father chose the first one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a very young age Stanislao was intelligent and curious, but with a <\/span><b>strong, impatient, and rebellious <\/b><span style=\"font-weight: 400;\">nature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chasubles and stoles simply didn\u2019t suit him, and one day (or rather one night), while still a teenager and without his father\u2019s blessing, he ran away from the Archiepiscopal Seminary, too proud to acquiesce to the decisions of others.<\/span><\/p>\n<h2><b>A LONG JOURNEY AMID SPICES AND EXOTIC FRUIT<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0Stanislao kept running; <\/span><b>eighty kilometers separated him from freedom <\/b><span style=\"font-weight: 400;\">and from his destiny.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He ran towards the sea. The closest port was that of Ravenna, \u201cTHE\u201d port of Emilia-Romagna ever since the time of Emperor Augustus.<\/span><\/p>\n<p><b>\u00a0<\/b><span style=\"font-weight: 400;\">There<\/span><b> he boarded a cargo ship <\/b><span style=\"font-weight: 400;\">(not flying the Liberian flag) <\/span><b>as a cabin boy<\/b><span style=\"font-weight: 400;\">, with which, as in a Homeric novel, he travelled for years, crossing the seas and oceans of the entire world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anatolia, Madagascar, China, and Ceylon (now Sri Lanka), as well as the Tropics and the Caribbean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Thanks to this incredible experience, which seems straight out of the pages of Hugo Pratt\u2019s Corto Maltese, having left behind a provincial, immature, and regionalistic Italy that wasn\u2019t yet even fully unified, in an era where time moved slowly and in which, for man, distances were insurmountable, Stanislao embraced the whole world, <\/span><b>savoring spices, fruits, aromas, and herbs <\/b><span style=\"font-weight: 400;\">that he would always remember.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-9692\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_2.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_2.jpg\" alt=\"pubblicit\u00e0 amaro montenegro\" width=\"400\" height=\"800\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27800%27%20viewBox%3D%270%200%20400%20800%27%3E%3Crect%20width%3D%27400%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_2-150x300.jpg 150w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_2-200x400.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_2.jpg 400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>THE BIRTH OF THE ELIXIR OF LONG LIFE<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Upon returning to Italy, he headed straight for the turbulent Piedmont of the Savoys, recently stripped of its status as the country\u2019s capital, where, working in several distilleries, <\/span><b>he learned the art of making liqueurs and proved to be a skilled herbalist and alchemist.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">His exotic memories of those distant lands would never leave him. For four years he worked on his idea of a bitter, blending the Italian tradition of g\u00e9n\u00e9pi, orange, and bitter orange (among others) with tropical spices like cloves, cinnamon, and nutmeg.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0In 1885 he created the recipe for his <\/span><b>\u201cElixir of Long Life\u201d:<\/b><span style=\"font-weight: 400;\"> a blend of seven different alcoholic solutions, extracted from forty different ingredients, including spices, dried fruit, roots, seeds, barks, citrus peels, rhizomes, flowers, and precious woods from the four corners of the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The perfect number: seven, like the virtues; seven, like the wonders of the world; but, most importantly, seven, like the metals of alchemical transmutation.<\/span><\/p>\n<p><b>\u00a0The recipe, to this day an absolute secret<\/b><span style=\"font-weight: 400;\">, written in his own hand, step by step, with ingredients, amounts, production techniques, ageing, and blending, is still locked away in a safe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even the <\/span><b>iconic bottle<\/b><span style=\"font-weight: 400;\"> was designed, <\/span><i><span style=\"font-weight: 400;\">ex novo<\/span><\/i><span style=\"font-weight: 400;\">, by Stanislao himself, who wanted it to recall the vial of an alchemical potion.<\/span><\/p>\n<h2><b>HIS RETURN TO BOLOGNA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0That same year, our Italian version of <\/span><a href=\"https:\/\/www.miramax.com\/movie\/good-will-hunting\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Will Hunting<\/span><\/a><span style=\"font-weight: 400;\">, decided to return home (<\/span><a href=\"https:\/\/www.feltrinellieditore.it\/opera\/opera\/il-richiamo-della-foresta-1\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Oh, the Call of the Wild!<\/span><\/i><\/a><span style=\"font-weight: 400;\">), where he worked first in the Cillario-Gancia wine cellar, an obligatory evening destination of a no-longer-young Giosu\u00e8 Carducci, and subsequently opened a <\/span><i><span style=\"font-weight: 400;\">bouvette<\/span><\/i><span style=\"font-weight: 400;\"> in Piazza Maggiore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0In 1895, in a cellar in Borgo Panigale, he opened the <\/span><b>Cobianchi Stanislao Steam Distillery<\/b><span style=\"font-weight: 400;\"> before moving to San Lazzaro di Savena, where he also invented and produced Big Ben dry gin, Lancieri di Monforte brandy, Cherry Brandy, Crema all\u2019Ovo, and the rhubarb liqueur Bergia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-9688\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_4.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_4.jpg\" alt=\"pubblicit\u00e0 amaro montenegro\" width=\"400\" height=\"800\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27800%27%20viewBox%3D%270%200%20400%20800%27%3E%3Crect%20width%3D%27400%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_4-150x300.jpg 150w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_4-200x400.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_4.jpg 400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>PODGORIZZA-TURIN, COAST TO COAST<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0Meanwhile, at the royal palace in Turin, an extremely worried Queen Margherita, with the help of Francesco Crispi (of Albanian origins) acting as sycophant, arranged a healthy and revitalizing wedding for her only son, the future King: the not exactly dashing (1.53 meters short) Vittorio Emanuele III.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She chose <\/span><b>Jelena Petrovi\u0107-Njego\u0161<\/b><span style=\"font-weight: 400;\">, known to most as Elena of Montenegro (daughter of King Nicholas I), who in just five months went from being unknown to being the Queen of Italy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her Royal Highness (it\u2019s truly appropriate to call her this&#8230;) was <\/span><b>1.80 meters tall<\/b><span style=\"font-weight: 400;\">, quite a remarkable height for the time, and was specifically chosen to distance the genetic defects and hemophilia that meandered about the Savoy family\u2019s DNA from the bloodline, giving Italy a strong and healthy heir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elena won the heart of every Italian, even that of our Stanislao. He had actually been to the coast of Montenegro, docking in the port of Bar, where he tasted Karik, the local bitter made from herbs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, in 1896, the year of the Italo-Montenegrin <\/span><i><span style=\"font-weight: 400;\">Royal Marriage<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><b>he decided to dedicate his most precious creation to the princess<\/b><span style=\"font-weight: 400;\">, calling it <\/span><a href=\"https:\/\/www.montenegro.it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amaro Montenegro<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>THE TEETOTAL POET AND THE LIQUEUR OF VIRTUE<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0But the story of Stanislao and his bitter continues intertwine with that of Italy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A veteran of the World\u2019s Fairs in Paris, Brussels, and Turin, where Cobianchi swept the awards and medals, shining an international spotlight on his bitter, in 1921 he decided to dedicate several bottles to the Chiara Ferrragni of the time, also known as <\/span><b>Gabriele D\u2019Annunzio<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0The Italian poet, already holed up at his golden retreat in the Vittoriale degli Italiani, in Gardone Riviera, wasn\u2019t exactly a blushing schoolgirl.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A voracious connoisseur of only a few sinful delicacies, <\/span><b>he was not passionate about the culinary arts <\/b><span style=\"font-weight: 400;\">and was (at least officially) more or less a teetotaler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alcohol represented an unbearable contradiction, for the great poet, in the life values of Nietzsche\u2019s superman.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-9700\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_6.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_6.jpg\" alt=\"biglietto scritto a mano da Gabriele d'Annunzio a Stanislao Bianchi per ringraziarlo della bottiglia di amaro ricevuta. \" width=\"400\" height=\"800\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27800%27%20viewBox%3D%270%200%20400%20800%27%3E%3Crect%20width%3D%27400%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_6-150x300.jpg 150w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_6-200x400.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2021\/06\/amaro_montenegro_INNER_6.jpg 400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, he was the most influential teetotaler in the history of beverages!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to his genius forays in advertising, he had already made a fortune for other Italian liqueurs like <\/span><a href=\"https:\/\/www.illva.com\/portfolio\/prodotti-aurum\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Aurum<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.selectaperitivo.it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Select<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.disaronno.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amaretto di Saronno<\/span><\/a><span style=\"font-weight: 400;\">. Luckily for Stanislao (and for all of us), he was just as generous with <\/span><a href=\"https:\/\/gruppomontenegro.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amaro Montenegro<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u2019Annunzio <\/span><b>himself penned a thank you letter to Cobianchi<\/b><span style=\"font-weight: 400;\">, in which he wrote that his friends and Legionnaires found the liqueur to be a delicacy, calling it the \u201c<\/span><i><span style=\"font-weight: 400;\">Liqueur of Virtue<\/span><\/i><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stanislao didn\u2019t wait for him to say it again and included the quote, complete with D\u2019Annunzio\u2019s signature at the bottom, on <\/span><b>all of Amaro Montenegro\u2019s advertisements<\/b><span style=\"font-weight: 400;\">, proclaiming its success.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Memento Audere Semper<\/span><\/i><span style=\"font-weight: 400;\">!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The lives of royals, explorers, and poets intertwine with one another in the incredible story of this liqueur.<\/p>\n","protected":false},"author":6,"featured_media":9699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,82,652],"tags":[490],"solution_tag":[],"class_list":["post-9704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en","category-product-reviews","category-public-post","tag-amaro-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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