{"id":4787,"date":"2020-07-09T14:46:58","date_gmt":"2020-07-09T12:46:58","guid":{"rendered":"https:\/\/www.vinhood.com\/uncategorized\/nasce-la-vinhood-academy-il-primo-corso-digitale-per-imparare-il-vino-divertendosi\/"},"modified":"2023-05-02T16:19:39","modified_gmt":"2023-05-02T14:19:39","slug":"nasce-la-vinhood-academy-il-primo-corso-digitale-per-imparare-il-vino-divertendosi","status":"publish","type":"post","link":"https:\/\/www.vinhood.com\/en\/magazine-en\/nasce-la-vinhood-academy-il-primo-corso-digitale-per-imparare-il-vino-divertendosi\/","title":{"rendered":"Introducing Vinhood Academy: the first digital course for learning about wine while having fun"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:center top;--awb-background-repeat:repeat-y;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-bottom:10px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2019\/07\/element_articolo_2mid-1000.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"magazine-article\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">You have probably asked yourself why wine has to be so difficult and complicated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An aura of mystery\u00a0surrounding certain bottles (being vaguely French is enough and a single bottle will set you back well over \u20ac100) is all well and good but, at times, it is just over the top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, it also happens that just when you think you have got a handle on the subject, like, white wine goes with fish and red wine with meat, then some smart-aleck comes along saying:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWell, actually, young reds are a perfect match with fish\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Young reds? Whatever &#8230;?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is just the tip of the iceberg; we could go on and on giving you hundreds of examples and anecdotes that you were unaware of and never dared utter in front of other people for fear of saying something really stupid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, here is the bottom line; many people, although fascinated by this world, rich in history and stories, culture, and taste, abandon it because they find it inaccessible.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At times, people feel that they do not make the cut; they are not sufficiently motivated to take a sommelier course; they do not have enough time to see it through, or they do not want to spend a lot of money on something that is just a hobby.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Okay, so becoming a sommelier is not your secret wish, or perhaps you would like to probe the wine world first before making a commitment to studying it for real.<\/span><\/p>\n<p><b>Have we guessed where you are coming from?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Good. Because<\/span><a href=\"https:\/\/www.vinoaporter.com\/prodotto\/vinhood-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <b>VINHOOD Academy<\/b><\/a><span style=\"font-weight: 400;\"> has been created for people like you, who are eager to learn, who want to become familiar with and approach the wine world in a laid back way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, here is a fairly priced course, without too many lessons that do not take up too much of your time: it is time to take the leap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>fun-filled sessions <\/b><span style=\"font-weight: 400;\">will provide you with a good general grounding that will help you move confidently around the wine store shelves and avoid those long silences while staring at the restaurant wine list. And you will be looking cool in front of your friends!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seriously, VINHOOD Academy offers you this and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our aim is to teach you a simple and fun approach to wine and to provide you with the tools and notions that will allow YOU to be fashioners of mind-blowing combinations or discoverers of unusual labels.<\/span><\/p>\n<p><b>Yes, because we will teach you to choose according to the #Carattere (#Character) of your palate!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yes, that is right, we will give you our tips &#8211; it is no coincidence that we are the Taste Experts &#8211; but we will also reveal the secrets of the trade that means you, too, will feel a little bit more of an expert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because we are convinced that this is the best way for you to get the maximum enjoyment from a glass of wine!<\/span><\/p>\n<h2><b>HOW IS THE VINHOOD ACADEMY SET UP<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The digital course is entirely held on the Zoom platform where participants will have face-to-face lessons live with our sommeliers: <\/span><b>Daniele Sironi, <\/b><span style=\"font-weight: 400;\">Master sommelier<\/span><b> Alma Ais <\/b><span style=\"font-weight: 400;\">and<\/span><b> Giuditta Padoan<\/b><span style=\"font-weight: 400;\">, wine expert and Fisar sommelier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There will be five sessions of which four dedicated to lessons where one or maximum two bottles of wine will be opened and tasted together each time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The final session is given over to a special activity!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All course participants will have the option of taking part in a <\/span><b>WINE QUIZ<\/b><span style=\"font-weight: 400;\">, a compelling and interactive end-of-course game for testing your newly acquired knowledge, and recognizing the best course student.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sommeliers will guide you through wine-themed games during engaging challenge quiz bouts, theatrical improvisations, and many other activities where you will be able to show off your new skills! In short, it is going to be the most fun test you have ever taken.<\/span><\/p>\n<h2><b>CALENDAR<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">LESSON 1: Wednesday, <\/span><b>June 10<\/b><span style=\"font-weight: 400;\"> from 6:30 pm to 8:00 pm \u201cThe #Carattere (#Character) white wines\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">LESSON 2: Wednesday, <\/span><b>June 17 <\/b><span style=\"font-weight: 400;\">from 6:30 pm to 8:00 pm \u201cAre you #Saggio or #Rilassato (#Sage or #Laidback)? Let\u2019s discover red wines\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">LESSON 3: Wednesday, <\/span><b>June 24 <\/b><span style=\"font-weight: 400;\">from 6:30 pm to 8:00 pm \u201cLook at the bubbles! The #Caratteri (#Characters) of sparkling wines\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">LESSON 4: Wednesday, <\/span><b>July 1 <\/b><span style=\"font-weight: 400;\">from 6:30 pm to 8:00 pm \u201cDulcis in fundo: get to know #Affettuosi (#Affectionate) wines\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">WINE QUIZ: Wednesday, <\/span><b>July 8 <\/b><span style=\"font-weight: 400;\">from 6:30 pm to 8:00 pm \u201cThe test was never so much fun\u201d<\/span><\/li>\n<li><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-4782 size-full\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp.jpg\" alt=\"VinhoodAcademy_\" width=\"2160\" height=\"1215\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272160%27%20height%3D%271215%27%20viewBox%3D%270%200%202160%201215%27%3E%3Crect%20width%3D%272160%27%20height%3D%271215%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-200x113.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-300x169.jpg 300w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-400x225.jpg 400w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-500x281.jpg 500w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-600x338.jpg 600w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-700x394.jpg 700w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-768x432.jpg 768w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-800x450.jpg 800w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-1024x576.jpg 1024w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-1200x675.jpg 1200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp-1536x864.jpg 1536w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/VinhoodAcademy_01_Facebookexp.jpg 2160w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<h2><b>WHY IT IS INNOVATIVE<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For around four years, we have been working on simplifying the tasting world, believing that more direct and intuitive systems are needed to communicate wine and other products like coffee, liqueurs, and beer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We created a new way of classifying and talking about wine that dispenses with using technical jargon but rather focuses on simple taste-related language. This is how our #Caratteri (#Characters) originated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have identified a universe of 14 #Caratteri (#Characters), within which we can classify all wines, both Italian and foreign, white, red, sparkling, and sweet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The #Caratteri (#Characters) were selected with wine attributes in mind, the sensations that wines may arouse, and the potential ideal time for drinking them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each #Carattere (#Character) corresponds to a group of wines classified using an adjective that describes a human trait.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why choose this approach? The #Caratteri (#Characters) allows a wine to be described in minimal terms while conveying an idea about the taste of a bottle even before actually tasting it. And without needing to be an expert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, we believe that wine is sharing and passion before being a beverage and this is the reason we enjoy passing on our know-how and enthusiasm, exploiting game techniques also used in adult teaching systems.<\/span><\/p>\n<h2><b>WHAT WILL YOU LEARN<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">During the course, you will learn to understand what lies behind a bottle and you will be able to decipher the taste, creating the best accompaniments for your recipes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will have an overview of wines and the most important growing areas in Italy and you will gain an understanding of how climatic factors influence the taste of different wines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, above all, you will learn to taste wine in a totally new way, making the experience more empathetic and fun by using our #Caratteri (#Characters)!<\/span><\/p>\n<h2><b>WHO THE COURSE IS FOR<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The course has been created for <\/span><b>wine lovers who are looking to approach this world in both a fun and educational way<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People who want to know what lies behind a label and learn how to appreciate a lot more than just the beverage they are drinking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the course will also appeal to people who are curious to discover our innovative learning system approach, sector professionals, and operators who would like to discover a new language and method for communicating wine to their customers.<\/span><\/p>\n<h2><b>WHAT THE VINHOOD ACADEMY INCLUDES<\/b><\/h2>\n<h2><span style=\"font-weight: 400;\">A six-bottle, 0.75 l wine box featuring wines from Italian winemakers selected by our sommeliers<\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">5 sessions on Zoom, each lasting 90 minutes:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u25cb<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span> <span style=\"font-weight: 400;\">4 face-to-face lessons with a Sommelier and Wine Expert during which 1-2 wines will be tasted per lesson<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25cb<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span> <span style=\"font-weight: 400;\">1 Wine Quiz, a compelling and interactive end-of-course game for testing newly acquired knowledge and recognizing the best course student<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Sharing of slides and tasting sheets discussed during the lessons<\/span><\/li>\n<li><span style=\"font-weight: 400;\">4 multiple-choice tests that will be shared at the end of each session<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Course Attendance Certificate issued at the end of the course<\/span><\/li>\n<\/ul>\n<h2><b>COST<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A special launch course price is being offered at<\/span><a href=\"https:\/\/www.vinoaporter.com\/prodotto\/vinhood-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <b>\u20ac150.00 instead of \u20ac200.00!<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In addition, we have also created a<\/span><a href=\"https:\/\/www.vinoaporter.com\/prodotto\/vinhood-academy-in-coppia\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <b>promotion for couples<\/b><\/a><span style=\"font-weight: 400;\">: the second person only pays \u20ac80 difference and you get to share the wine box!<\/span><\/p>\n<p><b>Friday, May 29th is the last day for enrolling!<\/b><\/p>\n<p><a href=\"https:\/\/www.vinoaporter.com\/prodotto\/vinhood-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">HURRY UP AND ENROLL. THERE ARE ONLY 30 PLACES AVAILABLE!<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The VINHOOD Academy is the first online course for approaching the wine world while having fun, thanks to the VINHOOD #Characters.Our approach is simple and original and aims to provide you with tools and notions for selecting your wine and learning how to accompany it following your personal taste inclinations.<\/p>\n","protected":false},"author":6,"featured_media":4781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,83,652],"tags":[496],"solution_tag":[],"class_list":["post-4787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiences","category-magazine-en","category-public-post","tag-wine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Vinhood Academy: the first digital course for learning about wine while having fun - 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