{"id":4751,"date":"2020-07-09T14:09:48","date_gmt":"2020-07-09T12:09:48","guid":{"rendered":"https:\/\/www.vinhood.com\/uncategorized\/le-migliori-iniziative-sul-vino-nate-durante-il-coronavirus\/"},"modified":"2023-05-02T16:21:47","modified_gmt":"2023-05-02T14:21:47","slug":"le-migliori-iniziative-sul-vino-nate-durante-il-coronavirus","status":"publish","type":"post","link":"https:\/\/www.vinhood.com\/en\/magazine-en\/le-migliori-iniziative-sul-vino-nate-durante-il-coronavirus\/","title":{"rendered":"The best wine initiatives that came out of lockdown"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:center top;--awb-background-repeat:repeat-y;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-bottom:10px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2019\/07\/element_articolo_2mid-1000.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"magazine-article\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Perhaps it is because spring is in the air or because some of us have managed to get home and see family and friends, but, we Italians are feeling energized by this Phase 2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, although the worst is over, it is not yet time to put everything behind us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is the reason we decided to pen this article RECALLING everything that has been going on (only) in the wine world over the past two months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are not going to focus on misfortunes and fiascos but on the awesome events and projects that would not have seen the light of day if they had not been invented in the dark.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, because Phase 2 is not the end of this ordeal, but we believe that with healthy optimism we can get on top of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, the swallow\u2019s song is inviting us to make a go of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the events that really caught our eye:<\/span><\/p>\n<h2><strong>WINE BLOG ROLL<\/strong><b> RECOUNTS THE VINEYARDS OF ITALY<\/b><\/h2>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-4742 size-full\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4.jpg\" alt=\"wineblogroll\" width=\"2170\" height=\"1080\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272170%27%20height%3D%271080%27%20viewBox%3D%270%200%202170%201080%27%3E%3Crect%20width%3D%272170%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-200x100.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-300x149.jpg 300w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-400x199.jpg 400w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-500x249.jpg 500w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-600x299.jpg 600w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-700x348.jpg 700w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-768x382.jpg 768w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-800x398.jpg 800w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-1024x510.jpg 1024w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-1200x597.jpg 1200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4-1536x764.jpg 1536w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside4.jpg 2170w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2170px) 100vw, 2170px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Followers and friends of Francesco Saverio Russo, a famous Italian blogger, and author behind<\/span><a href=\"https:\/\/www.wineblogroll.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <b>Wine Blog Roll<\/b><\/a><span style=\"font-weight: 400;\"> know that he is passionate about vines and the agronomic side of wine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the reason he decided to make winemakers and the vineyards the unrivaled champions of his <\/span><b>#CondividiLaTuaVigna<\/b><span style=\"font-weight: 400;\"> (ShareYourVineyard) project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By totally opening up his extremely busy social network channels, he has given a voice to many winemakers to talk about what they feel deeply about, at least regarding wine: the activities carried out in the vineyard, the vegetative state of the vines, or information on the seasonal evolution of grape varieties grown.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great option for meeting and exchanging views with wine aficionados and winemakers, seeing that no visits to vineyards are on the cards and big wine tasting events have been canceled.<\/span><\/p>\n<h2><b>DIVINEA: WELCOME TO SMART TASTING!<\/b><\/h2>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-4740 size-full\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2.jpg\" alt=\"divina smart tasting\" width=\"2160\" height=\"1080\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272160%27%20height%3D%271080%27%20viewBox%3D%270%200%202160%201080%27%3E%3Crect%20width%3D%272160%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-200x100.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-300x150.jpg 300w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-400x200.jpg 400w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-500x250.jpg 500w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-600x300.jpg 600w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-700x350.jpg 700w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-768x384.jpg 768w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-800x400.jpg 800w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-1024x512.jpg 1024w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-1200x600.jpg 1200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2-1536x768.jpg 1536w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside2.jpg 2160w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A small start-up with a brilliant idea!<\/span><\/p>\n<p><a href=\"https:\/\/divinea.com\/esperienze?expType=smart\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Divinea<\/b><\/a><span style=\"font-weight: 400;\"> is a wine tour portal in Italy, which allows people to book wine tasting sessions, visits to vineyards and wine, and food excursions at the best Italian wineries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is certainly not the first business concept that springs to mind in a quarantine and lockdown period. But they did not panic. Quite the contrary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They created an incredible virtual wine tasting format that bet everything on being digital. This is how Smart Tasting came about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It consists of a <\/span><b>package\/wine tasting <\/b><span style=\"font-weight: 400;\">meaning that people may receive <\/span><b>three selected bottles at home<\/b><span style=\"font-weight: 400;\">, with the option of <\/span><b>linking up<\/b><span style=\"font-weight: 400;\"> with the winemaker that will steer them through a real wine tasting session for one hour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An original and smart way to stay close to our favorite vineyards and a great chance to discover new ones.<\/span><\/p>\n<h2><b>CANTINA SOCIAL: STICK CLOSE TO WINEMAKERS, REMAINING AT THE WINERY<\/b><\/h2>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-4738 size-full\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3.jpg\" alt=\"resto in cantina\" width=\"2160\" height=\"1080\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272160%27%20height%3D%271080%27%20viewBox%3D%270%200%202160%201080%27%3E%3Crect%20width%3D%272160%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-200x100.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-300x150.jpg 300w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-400x200.jpg 400w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-500x250.jpg 500w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-600x300.jpg 600w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-700x350.jpg 700w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-768x384.jpg 768w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-800x400.jpg 800w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-1024x512.jpg 1024w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-1200x600.jpg 1200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3-1536x768.jpg 1536w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside3.jpg 2160w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The magnificent three behind<\/span><a href=\"https:\/\/www.instagram.com\/cantinasocial\/?hl=it\" target=\"_blank\" rel=\"noopener noreferrer\"> <b>Cantina Social<\/b><\/a><span style=\"font-weight: 400;\">, Adriano Amoretti, Matteo Franco, and John Murnane are simply awesome. But we already knew that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, lately, they have proved they are both great professionals and great guys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under the hashtag <\/span><b>#iorestoincantina <\/b><span style=\"font-weight: 400;\">(#StayAtTheWinery), they launched an event that involved numerous vineyards and has generated sales revenue totaling <\/span><b>\u20ac 75,000.00 <\/b><span style=\"font-weight: 400;\">of which<\/span><b> \u20ac 8,500.00 <\/b><span style=\"font-weight: 400;\">given in charity to national and regional organizations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The vineyards taking part in the project made a selection of representative wines available at a lower price compared to the winery one and also paid for shipping, donating at least 10% of sales to a hospital in their region or directly to the Italian Civil Protection Agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple and, for this reason, a successful idea that was a winner for all participants: winemakers and #Winelovers, alike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The genuine spirit of sharing underlying the action of Cantina Social was, in our opinion, the coolest part of the project. Because &#8211; as the three Wine Influencers often highlight &#8211; the many winemakers they have got to meet over the years have become real friends.<\/span><\/p>\n<h2><b>VINHOOD AND DIGITAL EVENTS<\/b><\/h2>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-4736 size-full\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside.png\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside.png\" alt=\"vinhood academy\" width=\"2160\" height=\"1080\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272160%27%20height%3D%271080%27%20viewBox%3D%270%200%202160%201080%27%3E%3Crect%20width%3D%272160%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-200x100.png 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-300x150.png 300w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-400x200.png 400w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-500x250.png 500w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-600x300.png 600w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-700x350.png 700w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-768x384.png 768w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-800x400.png 800w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-1024x512.png 1024w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-1200x600.png 1200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside-1536x768.png 1536w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2020\/07\/iniziative-corona-inside.png 2160w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And, on a final note, we would like to tell you about our events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to this exceptional period, we have created new digital event formats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, that is how <\/span><b>Digital WineShow <\/b><span style=\"font-weight: 400;\">and <\/span><b>Vinhood Academy <\/b><span style=\"font-weight: 400;\">were launched.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first format is a <\/span><b>digital version of our classic Wineshows<\/b><span style=\"font-weight: 400;\">, created specifically to be equally engaging, with nothing to envy to the person-to-person ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Participants, after having purchased the same bottle, meet up on Zoom where, thanks to a presenter and a sommelier, they are guided through wine tasting games in a compelling quiz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blind tasting, challenges, loads of laughs, and the chance to meet new people are the event\u2019s strengths.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By contrast, the <\/span><b>VINHOOD Academy<\/b><span style=\"font-weight: 400;\"> is the first<\/span><b> digital course for approaching the wine world<\/b><span style=\"font-weight: 400;\">, which is both fun and educational.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following a simple and original approach, thanks to our <\/span><b>#Caratteri <\/b><span style=\"font-weight: 400;\">(#Characters), we aim to provide tools and notions for selecting a wine and knowing how to accompany it following your personal taste inclinations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has been designed for wine lovers that want to understand more about this product by learning what is behind a label, as well as better appreciating the wine they are drinking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both formats will be integrated into their respective \u201cphysical\u201d versions as soon as this will be possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this digital version means we can achieve something awesome: <\/span><b>connect <\/b><span style=\"font-weight: 400;\">people <\/span><b>all over Italy<\/b><span style=\"font-weight: 400;\">, at the same time, thanks to wine and, why not, all over the globe, too. We intend to keep these events in our calendar also in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A fun chance to catch up with faraway friends and to make new ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next updates will be published shortly, so keep on following us to find out more.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recent months have been a nightmare for many Italians and it is important not to forget the efforts we made. However, we want to focus on the positive vibe that is part of Phase 2, by recalling the best wine projects and events that came out of those dark months. And, of course, we have some news too! <\/p>\n","protected":false},"author":6,"featured_media":4747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,83,652],"tags":[496],"solution_tag":[],"class_list":["post-4751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiences","category-magazine-en","category-public-post","tag-wine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The best wine initiatives that came out of lockdown - Vinhood<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vinhood.com\/en\/magazine-en\/le-migliori-iniziative-sul-vino-nate-durante-il-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best wine initiatives that came out of lockdown - Vinhood\" \/>\n<meta property=\"og:description\" content=\"Recent months have been a nightmare for many Italians and it is important not to forget the efforts we made. 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