{"id":3108,"date":"2019-11-27T13:10:01","date_gmt":"2019-11-27T12:10:01","guid":{"rendered":"https:\/\/www.vinhood.com\/uncategorized\/il-test-del-gusto-di-vinhood-nel-nuovo-negozio-esselunga-di-via-triumplina-a-brescia\/"},"modified":"2023-05-02T15:37:33","modified_gmt":"2023-05-02T13:37:33","slug":"il-test-del-gusto-di-vinhood-nel-nuovo-negozio-esselunga-di-via-triumplina-a-brescia","status":"publish","type":"post","link":"https:\/\/www.vinhood.com\/en\/magazine-en\/il-test-del-gusto-di-vinhood-nel-nuovo-negozio-esselunga-di-via-triumplina-a-brescia\/","title":{"rendered":"The Vinhood taste test in the new Esselunga store in Via Triumplina, Brescia"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:center top;--awb-background-repeat:repeat-y;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-bottom:10px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2019\/07\/element_articolo_2mid-1000.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"magazine-article\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Discovering wine in Esselunga will be a totally innovative, engaging experience: we are opening the in-store VINHOOD kiosk! The virtual Sommelier service, which is already present in the online shopping section of the Esselunga website, enters the store, with more functions and contents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And we couldn\u2019t do otherwise than start from the Esselunga Superstore in Via Triumplina 43, Brescia, which is celebrating its opening today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we say \u201cSuper\u201d you\u2019d better take our word for it: indeed, we are talking about one of the largest (and most innovative) supermarkets in Italy, with a 4,600 square meter sales space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will be a cutting edge store introduced as part of the project that aims to recover and renovate the former Idra Presse in Brescia.<\/span><\/p>\n<h2><b>THE PARTNERSHIP BETWEEN VINHOOD AND ESSELUNGA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Our partnership with Esselunga began about 3 years ago when our taste tests were added to the shopping online section of the Esselunga website. A solution that guides all types of people, from beginners to experts, as they choose their ideal wine, accompanying them until they find and purchase the labels that best match their tastes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tests were designed to offer personalised wine recommendations quickly and easily, making people capable of autonomously choosing their wines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since then, a great deal of progress has been made&#8230;<\/span><\/p>\n<h2><b>FROM THE ONLINE SHOPPING SITE TO THE PHYSICAL STORE, FROM THE VIRTUAL SOMMELIER TO YOUR TASTE EXPERT FRIEND<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The VINHOOD service enters the first Esselunga store, evolving and acquiring more contents with a view to constantly improving its interaction with people and providing a customised service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A kiosk located in the Wine section of the Esselunga store in Via Triumplina, Brescia, will welcome Customers, where they can interact with the VINHOOD Service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VINHOOD, like a friend of yours who is an expert in taste, will ask you some very simple questions, mainly about your personal eating habits, suggest which wine is most suitable for your taste or occasion and provide you with contents and information about various wines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VINHOOD uses a very simple, entertaining language, suitable both for people who know next to nothing about wine and those who are more of an expert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can begin by interacting with the taste test, to discover your own #character in terms of taste and the most suitable wines for your palate, or with the \u201cexpert\u201d test, to find the ideal wine based on the organoleptic characteristics of the product. Instead, the food pairing function enables you to find the wine that best accompanies your chosen recipe, either by using the ingredients Test or by directly entering the name of your chosen dish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The experience then continues with the story of the #Character of the Wine; this provides a series of entertaining but also technical contents about the #Character of the Wine, the producer company or the Bottle. We have also included a few interesting facts to share with friends or relatives over dinner.\u00a0<\/span><\/p>\n<h2><b>THE NEW FUNCTION OF <\/b><b><i>SCAN<\/i><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The kiosk also has the Scan option: it will be possible to scan the barcode of wine to find out all the information about it, or the barcode of the Table-Ready products from the Gastronomy department, to find the ideal wines for the recipes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, so that you don\u2019t get lost among the 850 wine labels, you can discover where the bottles are located on the shelves of the Wine department. Choose the right bottle for you and click on \u201cWHERE YOU\u2019LL FIND ME\u201d in the wine info sheet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is give it a go and let us know what you think!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>From today onward, knowing about the world of wines in Esselunga will be a totally innovative experience. Thanks to VINHOOD, you can try out our tests and receive customised tips for choosing the right wine for you and your pocket.<\/p>\n","protected":false},"author":6,"featured_media":4150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,652,482],"tags":[513,516,536,519,526,520,522,524,517,518,521,515,523,525,514,496,527],"solution_tag":[],"class_list":["post-3108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en","category-public-post","category-vinhood-initiatives","tag-affectionate","tag-brilliant","tag-charming","tag-creative","tag-dreamer","tag-eccentric","tag-exotic","tag-laidback","tag-lively","tag-magnetic","tag-outgoing","tag-playful","tag-profound","tag-sage","tag-sensual","tag-wine","tag-witty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Vinhood taste test in the new Esselunga store in Via Triumplina, Brescia - Vinhood<\/title>\n<meta name=\"description\" content=\"VINHOOD, il vostro esperto digitale del gusto, vi aspetta nel nuovo store di Triumplina. 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