{"id":15582,"date":"2022-05-26T10:05:13","date_gmt":"2022-05-26T08:05:13","guid":{"rendered":"https:\/\/www.vinhood.com\/uncategorized\/caffelab-il-primo-laboratorio-online-di-caffe\/"},"modified":"2023-05-02T10:17:43","modified_gmt":"2023-05-02T08:17:43","slug":"caffelab-il-primo-laboratorio-online-di-caffe","status":"publish","type":"post","link":"https:\/\/www.vinhood.com\/en\/magazine-en\/caffelab-il-primo-laboratorio-online-di-caffe\/","title":{"rendered":"Caff\u00e8lab: the first online coffee laboratory"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:center top;--awb-background-repeat:repeat-y;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-bottom:10px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2019\/07\/element_articolo_2mid-1000.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"magazine-article\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><span style=\"font-weight: 400;\">Let\u2019s start from the beginning, partly to explain what we\u2019re doing here, and partly to introduce ourselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re Bianca, Eleonora, Robert, Simone, and Gabriele, but collectively we\u2019re Caff\u00e8Lab, and we like that better, because as a group we\u2019re stronger!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together, we used our strength to bring our idea for a coffee laboratory to life: a place where there are basically two protagonists: coffee, as an agricultural product, which comes from the field and has a history; and coffee connoisseurs, who become fundamental participants, who can create their special blend and enjoy a cup of coffee as a true experience, not just as a mere service or as a vehicle for caffeine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s all well and good, but why did you find us in the Vinhood magazine? Simple, we like sharing. We\u2019re sharing the philosophy, the love for good food, the desire to talk about it, experience it, and give it value, to convey the hard work, attention, craftsmanship, passion, and even little secrets that got us here. We\u2019re here because, like Vinhood, we too are confident that we can give a social value to the simple act of purchasing food, produced by people.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-15137\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB.jpg\" alt=\"produttori caff\u00e8\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB-200x100.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB-300x150.jpg 300w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB-400x200.jpg 400w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB-500x250.jpg 500w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB-600x300.jpg 600w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB-700x350.jpg 700w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB-768x384.jpg 768w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><b>CAFF\u00c8LAB: A RELATIONSHIP BETWEEN GROWERS AND SOFTWARE<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We created <\/span><a href=\"http:\/\/caffelab.it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00a0caffelab.it<\/span><\/a><span style=\"font-weight: 400;\"> in 2015 under the umbrella of Mokaflor, a historic Florentine roasting company that\u2019s been active for more than 70 years. We felt ready to do it, because we felt able to bring together a series of abilities that we\u2019d acquired throughout our professional and academic careers: Bianca\u2019s skills in the world of E-commerce and associated software, Eleonora\u2019s managerial skills, Robert\u2019s expertise with regard to green coffee and its roasting, and Simone\u2019s experience with tools and working behind the bar (Simone and Robert are also trainers in our <\/span><a href=\"https:\/\/www.espressoacademy.it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00a0Espresso Academy<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, it\u2019s not enough to have the right people. You also need a vision, a clear project philosophy, and we, in creating Caff\u00e8Lab, chose several fundamental values:\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a vast selection of single origin coffees (or rather coffees that come from a single plantation, not blended, and entirely traceable);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">an incredibly wide selection of tools associated with coffee (machines, drippers for filtered coffee, tampers, scales, and even books) so as to become a true \u201ccoffee Amazon\u201d;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a broad selection of specialty coffees (still very rare in Italy) which have earned more than 80 points from the SCA (Specialty Coffee Association) technical tasting;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">coffees which make it possible to have a close relationship with their growers, people like Rodrigo, Helena, Giorgio, and Carlos. Their work is the core of this project, so much so that we decided to interview them in a series of meetings on YouTube called <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=bPE7JInPv7U&amp;t=1726s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00a0Meet the Coffee Farmer;<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">coffees that pay close attention to sustainability. From this perspective, we want to highlight something very important. Some coffees aren\u2019t officially considered \u201corganic\u201d, even though they are. In fact, for many growers whose practices are entirely organic, whose coffees are often purchased for no more than \u20ac2\/kg, it\u2019s still too expensive and complicated to get internationally certified.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-15135\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB2.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB2.jpg\" alt=\"produttori caff\u00e8\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB2-200x100.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB2-300x150.jpg 300w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB2-400x200.jpg 400w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB2-500x250.jpg 500w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB2-600x300.jpg 600w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB2-700x350.jpg 700w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB2-768x384.jpg 768w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/05\/Inner_Caffe_LAB2.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><b>IWCA, THE INTERNATIONAL WOMEN\u2019S COFFEE ALLIANCE<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sustainability matters. It includes aspects related to ecology, the right price for products, the environment, inclusion, and individuals, because we want life on this planet to be healthy for many more years to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this regard, we\u2019ve taken further steps forward, with the founders of Caff\u00e8Lab-Mokaflor becoming members of the Italian chapter of the <\/span><a href=\"https:\/\/www.womenincoffee.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IWCA <\/span><\/a><span style=\"font-weight: 400;\">(International Women\u2019s Coffee Alliance), an accomplishment which, from the very beginning, was more than just a medal around our necks (otherwise what would there be to talk about?), but rather immediately gave us the opportunity to showcase coffees cultivated by female cooperatives, like the Peruvian girls of the Pachamama group, the women in the village of Nwar Ban Gyi in Myanmar, and the Rwandan partners of Nova Cafe Des Mamas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We believe. That\u2019s why we\u2019re in Vinhood!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re Bianca, Eleonora, Robert, Simone, and Gabriele, but collectively we\u2019re Caff\u00e8Lab, and we like that better, because as a group we\u2019re stronger! What are we doing here? Come find out!<\/p>\n","protected":false},"author":6,"featured_media":15134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,100,652],"tags":[492],"solution_tag":[],"class_list":["post-15582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en","category-producer-stories","category-public-post","tag-coffee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caff\u00e8lab: the first online coffee laboratory - Vinhood<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vinhood.com\/en\/magazine-en\/caffelab-il-primo-laboratorio-online-di-caffe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caff\u00e8lab: the first online coffee laboratory - Vinhood\" \/>\n<meta property=\"og:description\" content=\"We\u2019re Bianca, Eleonora, Robert, Simone, and Gabriele, but collectively we\u2019re Caff\u00e8Lab, and we like that better, because as a group we\u2019re stronger! 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