{"id":14882,"date":"2022-03-18T17:28:52","date_gmt":"2022-03-18T16:28:52","guid":{"rendered":"https:\/\/www.vinhood.com\/uncategorized\/gli-esperti-del-gusto-sbarcano-sul-sito-grandi-vigne-di-iper-la-grande-i\/"},"modified":"2023-05-02T15:24:41","modified_gmt":"2023-05-02T13:24:41","slug":"gli-esperti-del-gusto-sbarcano-sul-sito-grandi-vigne-di-iper-la-grande-i","status":"publish","type":"post","link":"https:\/\/www.vinhood.com\/en\/vinhood-initiatives\/gli-esperti-del-gusto-sbarcano-sul-sito-grandi-vigne-di-iper-la-grande-i\/","title":{"rendered":"The \u201ctaste experts\u201d are on the Grandi Vigne website of Iper La Grande I"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:center top;--awb-background-repeat:repeat-y;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-bottom:10px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2019\/07\/element_articolo_2mid-1000.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"magazine-article\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><span style=\"font-weight: 400;\">The partnership between <\/span><b>Vinhood <\/b><span style=\"font-weight: 400;\">and <\/span><b><i>Iper La grande i<\/i><\/b><span style=\"font-weight: 400;\">, a leading company in the large-scale retail sector, continues to evolve and become ever more structured.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the <\/span><b>positive experience<\/b><span style=\"font-weight: 400;\"> at the <\/span><b><i>Iper La grande i<\/i><\/b><span style=\"font-weight: 400;\"> store in Rozzano, with the installation of \u201cTi consiglio un vino\u201d (an interactive kiosk located within the wine section, that\u2019s able to help clients <\/span><b>choose their favorite wine <\/b><span style=\"font-weight: 400;\">or <\/span><b>pair a wine<\/b><span style=\"font-weight: 400;\"> with a specific recipe), we\u2019re now launching the <\/span><b>Vinhood <\/b><b><i>widget <\/i><\/b><span style=\"font-weight: 400;\">on the brand new <\/span><a href=\"https:\/\/www.grandivigne.it\/\" target=\"_blank\" rel=\"noopener\"><b>Grandi Vigne<\/b><\/a><span style=\"font-weight: 400;\"> website, dedicated to the exclusive Iper brand by the same name which selects and promotes small wine producers from all over Italy.<\/span> <span style=\"font-weight: 400;\">After a thorough evaluation of producers, Grandi Vigne now offers a wide range of Controlled Designation of Origin wines, from estate vineyards in a monitored supply chain, which would otherwise be unknown or at least unavailable to the larger public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Vinhood\u2019s digital widget, it will be even easier to assist clients in making the best choice thanks to the personal taste profiling of their wine preferences: by answering just a few simple questions, the web user will learn his or her own <\/span><b>taste #Character<\/b><span style=\"font-weight: 400;\"> and will thus be able to choose the bottle from the Grandi Vigne catalogue that\u2019s best suited to a special occasion or to a specific recipe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to this process, <\/span><b>the <\/b><b><i>Iper la grande i<\/i><\/b><b> consumer experience will become truly omni-channel and exhaustive<\/b><span style=\"font-weight: 400;\">, with a mechanism that passes from physical to digital and back to physical through the proposition of, for example, in-store events dedicated to users who are interested in a specific range of wines, or by offering the opportunity to learn more about the characteristics and qualities of a particular bottle or winery before making an in-store purchase. Or even regularly receiving detailed and profiled information, fun facts, and news about certain types of wines, thus providing consumers with more and more tools for analyzing products and making choices, without neglecting the recreational, educational, and gamified dimension of the ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For years now, Vinhood has been on a mission to innovate the world of <\/span><b>taste<\/b><span style=\"font-weight: 400;\">, building a bridge between people, the products that they consume, and the entities that produce and distribute these products, based on personal tastes, interests, and level of knowledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sensory team dedicated to the analysis and study of taste, proprietary technology based on artificial intelligence, and communication and events based on content that\u2019s highly personalized according to the user\u2019s characteristics, are the heart and soul of what Vinhood offers.<\/span><\/p>\n<h2><b>THE RESULTS?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the <\/span><i><span style=\"font-weight: 400;\">Iper La grande i<\/span><\/i><span style=\"font-weight: 400;\"> store\/test site in Rozzano, 81% of people have taken Vinhood\u2019s test, but more importantly, the purchase performance of the wine section has gone up by 10%.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The partnership between Vinhood and Iper La grande i, a leading company in the large-scale retail sector, continues to evolve and become ever more structured.<\/p>\n","protected":false},"author":6,"featured_media":13746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,652,482],"tags":[632],"solution_tag":[],"class_list":["post-14882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en","category-public-post","category-vinhood-initiatives","tag-b2b-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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