{"id":14152,"date":"2022-03-18T17:27:36","date_gmt":"2022-03-18T16:27:36","guid":{"rendered":"https:\/\/www.vinhood.com\/uncategorized\/il-vino-alliper-te-lo-consiglia-la-guida-digitale\/"},"modified":"2025-02-28T11:13:02","modified_gmt":"2025-02-28T10:13:02","slug":"the-digital-guide-recommends-wine-at-iper","status":"publish","type":"post","link":"https:\/\/www.vinhood.com\/en\/vinhood-initiatives\/the-digital-guide-recommends-wine-at-iper\/","title":{"rendered":"The digital guide recommends wine at Iper"},"content":{"rendered":"

Finiper Spa<\/b><\/a>, a leading large-scale supermarket chain, <\/span>has chosen Vinhood<\/b>, an innovative company working on \u201ctailored\u201d taste thanks to a technological and methodological approach that focuses on the individual and on simple and comprehensible language, <\/span>to launch a physical and digital solution aimed at engaging clients and introducing them to \u201cIper la grande i\u201d products, starting with wine.\u00a0<\/b><\/p>\n

People and the world of taste are quite distant from one another: if we\u2019re talking about wine, for example, it\u2019s common to find a wide range and variety of content that\u2019s often <\/span>overly \u201ctechnical\u201d <\/b>and specialized, compounded by a <\/span>lack of a personalized experience<\/b>. Clients have little time to choose, aren\u2019t normally well-versed in specialized wine culture, and therefore don\u2019t have the tools with which to select, when needed, a bottle for a special occasion or to pair with a dish.\u00a0<\/span>For years now, Vinhood has been on a mission to innovate the world of taste, building a bridge between people, the products that they consume, and the entities that produce and distribute these products, based on personal tastes, interests, and level of knowledge. The Vinhood experience begins with a <\/span>simple and interactive test<\/b> which, in 40 seconds, creates a personal taste profile: the <\/span>Taste Test<\/b><\/a>.<\/span><\/p>\n

The solution is based on studies in <\/span>neurogastronomy <\/b>and has been validated by more than <\/span>500 tasting sessions <\/b>as well as by gastronomic, organoleptic, and neuroscientific research conducted together with prominent <\/span>universities <\/b>and <\/span>research centers<\/b>. Artificial intelligence contributes to further honing the solution\u2019s predictive capabilities.<\/span><\/p>\n

Based on more than <\/span>400,000<\/b> completed tests and on the studies that have been conducted, approximately <\/span>85% of people say that they\u2019re satisfied <\/b>with the recommended taste <\/span>#Character <\/b>and therefore with the suggested products.<\/span><\/p>\n

Together with its scientific approach, Vinhood has developed communication styles and processes based on <\/span>clarity<\/b>, <\/span>simplicity,<\/b> and <\/span>fun<\/b>. Client engagement also takes place through games, events, introductory classes on taste, moments dedicated to tastings, sensory team building initiatives<\/span>, and more.<\/span><\/p>\n

Today the <\/span>Vinhood Community <\/b>includes many companies and brands that consult with tens of thousands of people on a daily basis in order to study and simplify the world of taste.<\/span><\/p>\n

\u201cTi consiglio un vino\u201d<\/strong><\/h2>\n

Finiper, always focused on innovation, has embraced the logic of this <\/span>ecosystem which introduces people to products<\/b>. In the physical world, Vinhood has collaborated with the <\/span>Iper La grande i <\/span><\/i>store in <\/span>Rozzano <\/b>(MI). Here an interactive kiosk (\u201cTi consiglio un vino\u201d [A Wine Recommendation]), which is able to help clients <\/span>choose their favorite wine<\/b> and <\/span>pair it with a special recipe<\/b>, has been positioned in the store\u2019s wine section. A true <\/span>Digital Guide<\/b> which, in a simple and practical way, profiles clients\u2019 personal wine tastes to guide them in making the best choice.\u00a0<\/span><\/p>\n

Furthermore, the kiosk provides a <\/span>goldmine of information<\/b> on labels and wineries: just hold a bottle near the scanner to find out (using the bar code) everything you want to know about that wine (history, facts, news, etc.). And that\u2019s not all: after a client has obtained the desired recommendation, a <\/span>LED light <\/b>will begin flashing on the shelf in order to help him or her locate the selected bottle.\u00a0<\/span><\/p>\n

Clients will be able to have this experience online as well: new developments to be unveiled soon.<\/span><\/p>\n

In both experiences, physical and digital, the <\/span>client is accompanied<\/b> by new and engaging content related to his or her taste profile, the world of taste, and food-wine pairings.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Finiper Spa, a leading large-scale supermarket chain, has chosen Vinhood to launch a physical and digital solution aimed at engaging clients and introducing them to \u201cIper La grande i\u201d products, starting with wine. <\/p>\n","protected":false},"author":6,"featured_media":13744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,652,482],"tags":[632],"solution_tag":[],"class_list":["post-14152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en","category-public-post","category-vinhood-initiatives","tag-b2b-en"],"acf":[],"yoast_head":"\nThe digital guide recommends wine at Iper - Vinhood<\/title>\n<meta name=\"description\" content=\"A physical and digital solution aimed at engaging clients and introducing them to \u201cIper La grande i\u201d products, starting with wine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vinhood.com\/en\/vinhood-initiatives\/the-digital-guide-recommends-wine-at-iper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The digital guide recommends wine at Iper - 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