{"id":12696,"date":"2022-01-16T12:17:13","date_gmt":"2022-01-16T11:17:13","guid":{"rendered":"https:\/\/www.vinhood.com\/?p=12696"},"modified":"2023-04-24T17:25:18","modified_gmt":"2023-04-24T15:25:18","slug":"what-is-specialty-coffee-and-what-makes-it-so-special","status":"publish","type":"post","link":"https:\/\/www.vinhood.com\/en\/magazine-en\/what-is-specialty-coffee-and-what-makes-it-so-special\/","title":{"rendered":"What is speciality coffee and what makes it so special?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:center top;--awb-background-repeat:repeat-y;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-bottom:10px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2019\/07\/element_articolo_2mid-1000.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1996.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"magazine-article\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><b>Specialty coffee is by now a well-known term. It is both a specific, precise definition, as well as a notion, movement, more of a fluid concept and philosophy. Let\u2019s take a look at both of these perspectives of specialty coffee.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Although it\u2019s surrounded by loads of buzz and PR, specialty coffee is not as big as some of you might think. For sure it has its huge importance, and it\u2019s definitely the more photogenic and romantic niche of the coffee industry, but in fact, \u201cspecialty coffee\u201d is only approximately <\/span><b>10%<\/b><span style=\"font-weight: 400;\"> of the global coffee production.<\/span><\/p>\n<h2><b>SO WHAT IS ACTUALLY SPECIALTY COFFEE?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The coffee supply chain could be broken down into five main segments:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">ORIGIN, FARM\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SOURCING, TRADING\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">ROASTING\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">PREPARATION, COFFEE SHOP\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">CONSUMER<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These segments definitely relate to both ends of the industry: commodity and specialty. The difference though is how each and every one of these five segments are perceived and managed. Obviously they exist on either ends, yet it\u2019s all about the approach within each one of them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s try to use our creativity. Imagine you walk into a coffee shop, and within the first two minutes, you notice five different distinctive details in it. Try to think about it almost like a check-list:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On all coffee bags around the shop, next to the coffee grinders or maybe on the menu, you see <\/span><b>names of farms, producers and countries<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You realize that around you, you find detailed information about <\/span><b>prices, importers, transparency and value chain<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You take a look at the grinders, or generally the coffee beans the barista is using, and you recognize that <\/span><b>their color<\/b><span style=\"font-weight: 400;\"> is light brown and not dark and oily. You <\/span><b>scent<\/b><span style=\"font-weight: 400;\"> delicate and floral aromas rather than burnt and intense ones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You notice that the person who&#8217;s making the drinks speaks <\/span><b>like a sommelier<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.vinhood.com\/en\/magazine-en\/specialty-barista-coffee-sommelier\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">but a coffee sommelier<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">That they\u2019re using scales, modern equipment and their bar is tidy and clean. They prepare their clients\u2019 coffees masterfully.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Final point of the check-list is yourself. You\u2019re inside the coffee shop and you realize that this coffee shop is all about COFFEE. But truly about the coffee itself, nothing around it. And actually, you find yourself in this shop for a very specific reason: you wanted to enjoy a <\/span><b>delicious, unique cup of coffee<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-12684\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee.jpg\" alt=\"specialty coffee\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee-200x100.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee-300x150.jpg 300w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee-400x200.jpg 400w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee-500x250.jpg 500w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee-600x300.jpg 600w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee-700x350.jpg 700w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee-768x384.jpg 768w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\">photo by: Yoni Nimrod<\/p>\n<h2><b>THE DEFINITION OF SPECIALTY COFFEE BEANS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is, in a way, what specialty coffee is. If we go into terms and definitions, specialty coffee beans are simply those that scored 80+ points by <\/span><a href=\"https:\/\/perfectdailygrind.com\/2017\/05\/what-is-the-q-grader-program-should-you-do-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">professional quality graders<\/span><\/a><span style=\"font-weight: 400;\">. This grading is based on two parts: <\/span><b>green coffee evaluation and a standardised cupping<\/b><span style=\"font-weight: 400;\">. Green beans could be considered \u201cspecialty grade\u201d only if they\u2019re free of primary defects, well-sorted and dried properly. Roasted specialty beans are evaluated by a formal tasting sheet, cupping, based on sensorial qualities: overall taste, acidity, sweetness, body and more.\u00a0<\/span><\/p>\n<h2><b>BUT WHAT MAKES THEM \u201cSPECIAL\u201d?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">More holistically, philosophically and spiritually, specialty coffee encapsulates<\/span><b> a whole world of flavors, aromas, values, nature and people<\/b><span style=\"font-weight: 400;\">. Of course its primary goal is to simply be delicious and clean, but to me, the true and deeper meaning is slightly more subjective and fluid; it must include <\/span><b>environmental awareness, social responsibility and long term relationship<\/b><span style=\"font-weight: 400;\">. The word sustainability by now has become such an empty cliche\u2019, but it still is the leading guideline of what specialty coffee is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not surprising that many of the average specialty coffee consumers are people who are more into topics like sustainability, environment, moderate consumption, equity and equality. Not only consumers though &#8211; it\u2019s very common that even on the other side of the supply chain these topics are a top priority &#8211; usually specialty coffee farm workers are being paid higher than average and have improved social conditions. The same goes to the farm itself &#8211; very often it possesses a rich biodiversity, healthy soil and is fully organic.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-12682\" src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee2.jpg\" data-orig-src=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee2.jpg\" alt=\"chicchi e semi di caff\u00e8\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee2-200x100.jpg 200w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee2-300x150.jpg 300w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee2-400x200.jpg 400w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee2-500x250.jpg 500w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee2-600x300.jpg 600w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee2-700x350.jpg 700w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee2-768x384.jpg 768w, https:\/\/www.vinhood.com\/wp-content\/uploads\/2022\/01\/inner_specialty_coffee2.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\">photo by: <a href=\"https:\/\/www.instagram.com\/saar.avrashi\/\" target=\"_blank\" rel=\"noopener\">Saar <span style=\"font-weight: 400;\">Avrashi <\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Specialty coffee is by now a well-known term. It is both a specific, precise definition, as well as a notion, movement, more of a fluid concept and philosophy. Let\u2019s take a look at both of these perspectives of specialty coffee. <\/p>\n","protected":false},"author":6,"featured_media":12679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[480,83,652],"tags":[492],"solution_tag":[],"class_list":["post-12696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-magazine-en","category-public-post","tag-coffee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is speciality coffee and what makes it so special? - Vinhood<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vinhood.com\/en\/magazine-en\/what-is-specialty-coffee-and-what-makes-it-so-special\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is speciality coffee and what makes it so special? - Vinhood\" \/>\n<meta property=\"og:description\" content=\"Specialty coffee is by now a well-known term. 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