Explanation of how the olfactory memory works, by someone who lost hers due to Coronavirus. How do we store our taste memories?
The typical Italian is an attentive drinker and when sitting at the table, he does not always look only at wine as a companion. At the end of each meal he knows that he can always rely on a "digestive" aid, given by a mixture of medicinal herbs infused with ethyl alcohol, born from centuries of research by pharmacists and monks, and which has traditionally, over time, become the necessary conclusion to every banquet worthy of the name.
For the last two years, we have been working on a research project that focuses on flavor at an international level. With the help of our Sensory Experts and Taste Analysts, we have been mapping the flavor preferences and dietary habits of people in many countries worldwide.
Often, a great idea is prompted by a journey that has helped to open our minds and introduced us to new experiences and acquaintances. And this is exactly what happened in the case of our founder Matteo Parisi before he created Vinhood. In this interview with Rolling Pandas, he describes how it all began.
A coffee cup comes at different moments, accompanies various conversations, and satisfies diverse needs. Each sip had a unique purpose, a unique #Character. Though, does this cup tasted the same way every single time?
From today onward, knowing about the world of wines in Esselunga will be a totally innovative experience. Thanks to VINHOOD, you can try out our tests and receive customised tips for choosing the right wine for you and your pocket. Come and see us in the Wine department of the new Esselunga store in Via Triumplina, Brescia.